EFSA
European Union
FDA DSHEA FTC
United States
FSA
United Kingdom
ANVISA
Brazil
COFEPRIS
Mexico
TGA
Australia
The Problem
Every market plays by different rules
Bringing a supplement to market is a scientific and regulatory obstacle course. A claim that is routine in the US can be noncompliant in the EU. A formulation that clears one regulator can stall with another. The science must translate into words consumers trust and regulators accept, in every country where you sell. Most brands have marketers or scientists. Very few have someone who is both, and fewer still have one who knows the rules across markets.
Compliance is only the entry ticket. Winning products begin with a real consumer need and a creative, science based solution to it. That is where my work starts: understanding what the consumer is actually struggling with, then solving it with rigorous science and translating it into a product they trust.
About Dr. Colleen
PhD · MS · RD · Founder, PhenomX Health SA, YU, Renewly Health
Mission
I help supplement brands and ingredient suppliers create women and men's health products that are scientifically credible, compliant across international markets, and ready to sell.
I have spent three decades turning nutrition science into products people can buy. My background includes senior nutrition science roles at Nestlé and Cereal Partners Worldwide, a PhD in metabolomics from Leiden University, an MS from Tufts University, and credentials as a registered dietitian.
I have direct experience with EFSA health claim applications and regulatory strategy across the EU, US, UK, Brazil, Mexico, and Australia, and I am the founder of PhenomX Health, a Swiss femtech company where I design and build AI powered precision nutrition products, including agent architecture, evidence grounded claims logic, and health data compliance.
I start with the consumer's real need and solve it creatively with science. I use scientific, peer-reviewed research, design the formulation, defend the claim, and write the consumer copy. I also work with modern AI tools daily, which means evidence reviews and substantiation work move at a pace traditional consultancies cannot match.
From women and men's health to metabolic, gut health and the brain
Who this is for
Supplement brands, ingredient manufacturers, and retailers developing products in women and men's health, menopause, metabolic health, GLP-1 support, healthy aging, gut health, and cognitive longevity, especially those selling in or expanding into multiple markets. If your product touches hormones, metabolism, the gut, or the brain, this is exactly my territory.
Proof, not promises
8 products launched in 2025 & 2026.
7 more in progress.
Formulator of the ISSVIVA menopause range, spanning powders, gummies, and functional chocolate: Wonder Powder, Peri-Meno Plus, Post-Meno Plus, All-stage, Sleep Soundly, Feel Energised, Gut Health.
Clients & partners include
Holland & Barrett Nestlé Essity Natural Remedies Gnosis by Lesaffre Evelyn Caligneix
Formulation Sprint
From concept to a complete product specification. Ingredient selection with dose rationale, evidence review, safety and interaction screening, and a regulatory position for each ingredient. You receive a formulation dossier your manufacturer can act on immediately.
What I do
Ways to work together
Claims & Compliance Review
A rigorous audit of your existing product or product line. I assess every claim against the rules of your target markets, flag what puts you at risk, and rewrite claims so they are both compliant and compelling.
Fractional R&D / Scientific Affairs Lead
I design and lead the clinical studies that substantiate your claims, build substantiation dossiers, respond to regulatory questions, guide market entry claims strategy, and give your teams credible science support, month after month.